Vision Now SMS Privacy Policy

Last Updated: August 21, 2026


Vision Now ("we," "us," or "our") is committed to protecting your privacy. This SMS Messaging Privacy Policy ("Policy") explains how we collect, use, disclose, and protect information in connection with our text messaging program(s) (the "Messaging Service").

By using the Messaging Service, you agree to the terms of this Policy. We reserve the right to modify this Policy from time to time. Any updates will be posted on this page with an updated effective date. Your continued use of the Messaging Service following the posting of changes constitutes acceptance of those changes.


Collection of Information


Through your use of the Messaging Service, we may receive Personal Information directly from you or through third-party service providers. "Personal Information" may include your mobile phone number, name, information you provide when signing up for the Messaging Service, comments or feedback you send to us, and other information you choose to include in messages you send through the Messaging Service.

When you send or receive messages through the Messaging Service, we may also collect messaging history and information contained in those messages.

We may collect certain information using cookies or similar technologies when you interact with our website or online services. These technologies may be used to help provide, analyze, and improve our services and communications.

If you participate in a survey, promotion, research study, or similar activity associated with the Messaging Service, we may collect contact information and other information you voluntarily provide. We may also collect information when you contact Vision Now with questions or requests for customer service.


Use of Information


We may use Personal Information to provide, operate, maintain, analyze, and support the Messaging Service.

Depending on the communications you have consented to receive, SMS messages from Vision Now may include:

  • Appointment reminders and scheduling information
  • Patient follow-up communications
  • Eyewear or contact lens status updates
  • Billing or account-related communications
  • Office or service updates
  • Marketing or promotional communications

We may also use information to improve our services and personalize communications where appropriate.


Sharing of Information


Vision Now does not sell or rent your Personal Information to other companies or individuals.

We may disclose Personal Information in limited circumstances, including:

  • When you have provided consent.
  • When necessary to provide or operate the Messaging Service.
  • To trusted service providers that process information on our behalf and are required to appropriately protect that information.
  • To companies controlled by, controlling, or under common control with Vision Now, where permitted by law.
  • In connection with a merger, acquisition, sale, restructuring, or transfer of all or part of Vision Now or its assets.
  • When disclosure is necessary or appropriate to comply with applicable laws, regulations, court orders, subpoenas, or other legal processes.
  • When necessary to protect the rights, privacy, safety, or property of Vision Now, our patients, customers, employees, affiliates, or others.
  • When necessary to enforce our agreements or pursue available legal remedies.
  • We may also use or disclose aggregated or de-identified information that does not reasonably identify an individual.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.


Protection of Information


Vision Now takes reasonable precautions designed to protect Personal Information. We also require service providers that process Personal Information on our behalf to maintain appropriate safeguards.

However, no electronic communication or information system can be guaranteed to be completely secure. Information transmitted through the Messaging Service may travel through third-party infrastructure, including SMS platforms and wireless carrier networks that are not controlled by Vision Now.

Because SMS messages may be visible to anyone with access to your mobile device, you should use appropriate caution when communicating sensitive information through text messaging.


Children


The Messaging Service is not intended for independent use by children under the age of 13. Communications concerning minor patients should be conducted through a parent, guardian, or other authorized individual where appropriate.

Individuals under 18 should use the Messaging Service only with appropriate parental or guardian permission where required.

Retention of Information

We retain Personal Information for as long as reasonably necessary to provide the Messaging Service and fulfill the purposes described in this Policy, and as required or permitted by applicable law.

We may also retain information as necessary to comply with legal obligations, resolve disputes, protect Vision Now and our patients or customers, and enforce our agreements.


Questions or Concerns


If you have questions regarding this Policy or Vision Now's Messaging Service, please contact us:

Vision Now
Website: www.yourvisionnow.com
Email: visionpueblo@yourvisionnow.com
Phone: (719) 733-3060